Curated, not comprehensive
We would rather carry a small number of brands worth stocking than an endless catalog. Every brand is reviewed for fit before it goes live.
About us
Procurement built for the way hotels actually buy.
100mL connects hotels and hospitality groups with premium beauty, wellness, and lifestyle brands — curated, at wholesale, in one trade account.
Why 100mL exists
Sourcing amenities is still done over email. A buyer discovers a brand at a trade show, asks for a line sheet, negotiates a minimum, fills in a credit application, waits for approval, and repeats the whole thing for the next brand. Multiply that by a dozen suppliers and a handful of properties and procurement becomes an inbox, not a function.
Brands have the mirror-image problem. Reaching hospitality buyers means trade shows, distributors, and long payment terms — with no visibility into which properties are actually reordering.
100mL exists to collapse that. One approved trade account gives a buyer wholesale access to every brand on the marketplace, one cart across all of them, and one place where invoices, deliveries, and reorders live. Brands get verified buyers, keep control of who they sell to, and get paid the moment they accept an order instead of ninety days later.
What we hold to
Four decisions that shape everything else about the marketplace.
Approved on both sides
Hotels are verified before they see pricing. Brands accept or decline every order. Nobody trades with a counterparty they have not agreed to.
One place for everything
Discovery, samples, ordering, invoicing, and reordering in a single account — across every brand and every property.
Paid on acceptance
No net terms, no chasing. We collect when a brand accepts and settle to the brand net of the platform fee.
How we make money
100mL charges the selling brand a percentage of each settled order. That is the whole model.
Hotels pay the brand’s wholesale price plus shipping and applicable sales tax — we do not mark up products, we do not charge a subscription, and we do not sell placement. Because our revenue only exists when an order is accepted and paid, our incentive is the same as yours: fewer failed orders, faster reorders, brands worth stocking.
180+ curated brands, one trade account.
Apply for access to unlock full catalogs, wholesale pricing, and one-cart checkout.