Amara Whitfield
Founder and CEO
Ten years in hospitality procurement, most of it on the buying side of the desk. Started 100mL after running the same line-sheet chase across four properties one time too many.
Team
A small team that has spent its careers on one side of this trade or the other, and a bench of advisors who have run the properties and built the brands.
Small enough that the person who answers you owns the problem.
Founder and CEO
Ten years in hospitality procurement, most of it on the buying side of the desk. Started 100mL after running the same line-sheet chase across four properties one time too many.
Brand partnerships
Curates the brand roster and runs onboarding end to end — wholesale terms, catalog build, payout setup, and the first order that comes through.
Hotel accounts
Looks after approved properties: opening trade accounts, adding properties and buyers to them, and unblocking orders that are already in flight.
Product and engineering
Builds the marketplace itself — the catalog, the one-cart ordering flow, and the payment and payout rails underneath them.
Operators and founders who have been on both sides of the trade.
Hospitality operations
Twenty years running rooms and guest experience for luxury properties. Advises on how a procurement decision actually lands at property level.
Brand growth
Built a premium personal-care line into the trade and sold it. Advises on brand terms, margin, and what makes a wholesale relationship last past the first season.
Payments and finance
A marketplace finance background across settlement, tax, and treasury. Advises on the controls that keep money moving predictably in both directions.
We hire rarely and deliberately. When a role opens, it is listed on the careers page first.