Meet the brand
maude
Modern intimacy essentials focused on thoughtful design, quality, simplicity and inclusivity.

Behind the brand
The maude story.
Founded in 2018 by Éva Goicochea, maude is a modern intimacy company created to make sexual wellness more approachable and inclusive. Dakota Johnson joined in 2020 as an investor and co-creative director.
The collection includes personal lubricants, devices, condoms, intimate body care, massage oils, candles and travel essentials. Products are designed in-house around quality, simplicity and everyday use, with input from a medical advisory board.
Make it part of the stay
Discover maude for your hotel.
Catalogues and wholesale pricing are available to approved hotel accounts.