Meet the brand

maude

Modern intimacy essentials focused on thoughtful design, quality, simplicity and inclusivity.

maude brand imagery

Behind the brand

The maude story.

Founded in 2018 by Éva Goicochea, maude is a modern intimacy company created to make sexual wellness more approachable and inclusive. Dakota Johnson joined in 2020 as an investor and co-creative director.

The collection includes personal lubricants, devices, condoms, intimate body care, massage oils, candles and travel essentials. Products are designed in-house around quality, simplicity and everyday use, with input from a medical advisory board.

Make it part of the stay

Discover maude for your hotel.

Catalogues and wholesale pricing are available to approved hotel accounts.