Meet the brand

Standard Procedure

Australian-made sun care rooted in family manufacturing experience and a life spent outdoors.

Standard Procedure brand imagery

Behind the brand

The Standard Procedure story.

Standard Procedure is an Australian-made sun care brand with roots in a family sunscreen business. Founder Zepha Jackson grew up on Queensland’s Sunshine Coast, spending time in the family factory and around Australia’s outdoor and beach culture.

The brand draws on more than forty years of manufacturing experience. Its collection spans sunscreen, lip care and after-sun products, with practical formats designed for everyday outdoor routines, sport and travel.

Make it part of the stay

Discover Standard Procedure for your hotel.

Catalogues and wholesale pricing are available to approved hotel accounts.